Hidemasuya
Hidemasuya sells Japanese and Western confections at the gateway to the abundant nature areas of Shimoyama, which include Mikawa Plateau. Offering a large selection of specially made sweets, choose a Japanese or Western dessert that suits your fancy, from limited-time seasonal choices to staple items.
There’s also a relaxing café space where you can spend a pleasant tea time. Stop by on your way to Shimoyama.
Basic Information
| Address | 〒444-3231 12-1 Numa, Hanazawa-cho, Toyota City |
|---|---|
| Cost | • Magnolia Leaf Mochi (Hoba Mochi): 145 yen • Chestnut Compote (Kuri Kanoko): 135 yen • Chestnut Dorayaki (Kuri Dorayaki): 145 yen • Everest: 380 yen • Chocolate Cake: 380 yen • Mont Blanc: 380 yen • Grapefruit Jelly: 410 yen *: All prices are listed without tax. |
| Business hours | 8:00-19:00 |
| Phone number | TEL: 0565-90-2808 FAX: 0565-90-3818 |
| Parking | Approx. 15 parking spaces |
| Closed | Wednesdays |
| Related links | Hidemasuya Page on the Karen-no-Sato Shimoyama Tourism Association Official Site (Japanese) |
Area Information
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Shimoyama no Sato Goheimochi and Restaurant
Shimoyama-Area
With a giant statue of goheimochi—a rice cake on a stick, covered in a sweet miso sauce—Shimoyama no Sato Goheimochi and Restaurant is hard to miss. Their goheimochi with a bold ginger flavor is simply scrumptious and something you'll find yourself coming back for. Available for takeout, you can also buy more for later. This establishment also offers local produce as well as foods and treats the Shimoyama area is known for, making it the perfect destination for souvenirs.
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Tokuhon Manju Honpo
Matsudaira-Area
Founded in 1946. This shop was named after Tokuhon Shonin—a Buddhist priest in the mid-Edo period who devoted himself to his practice—in honor of his achievements. The shop has been dedicated to baked manju buns since its founding. In terms of variety, the shop keeps it simple—just sweet, tasty manju, with a select few fillings. In addition to sweet white bean, there’s matcha, yuzu, and chestnut (available only when chestnuts are in season). The little buns are loved not only by Toyota locals, but also by travelers!
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Kajika-en
Shimoyama-Area
Enjoy comfort food made with love and care surrounded by the beautiful mountain scenery of Lake Mikawa. Try the delicious “Tororo Mugimeshi Teishoku” set meal made with mountain yam, a local specialty of the Shimoyama area. The “Habu Dam Curry” topped with mountain yam fries is also excellent.
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Karen-no-Yakata
Shimoyama-Area
Recommended Spots
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FUKU JU EN
Toyota-Area
FUKU JU EN is a Japanese sweets store established in 1970. The store sells seasonal confections made with dedication to the best texture and flavor, using only the finest ingredients.
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Nichigetsu-Monaka Sohonpo Kawamuraya
Asuke-Area
This confectionery has been producing its Nichigetsu-Monaka sweets since its establishment in 1916. Otebo beans from Hokkaido are cooked low and slow with high-quality sugar to make glossy white bean paste, and filled in a crisp wafer made from sticky rice. The unique wafer will never break into pieces when you hold it or bite it. The confectionery continuously strives to break the mold and set new standards for monaka. The word “Nichigetsu” printed on the surface of the wafers comes from the flag of Asuke Shigenori, who participated in an anti-shogunate movement lead by Emperor Go-Daigo during the Genko Rebellion in 1331, and also fought as a commander in the Battle of Kasagiyama. The monaka has been a well-loved local specialty of Asuke for over a hundred years.
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Tokuhon Manju Honpo
Matsudaira-Area
Founded in 1946. This shop was named after Tokuhon Shonin—a Buddhist priest in the mid-Edo period who devoted himself to his practice—in honor of his achievements. The shop has been dedicated to baked manju buns since its founding. In terms of variety, the shop keeps it simple—just sweet, tasty manju, with a select few fillings. In addition to sweet white bean, there’s matcha, yuzu, and chestnut (available only when chestnuts are in season). The little buns are loved not only by Toyota locals, but also by travelers!
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Kaho Oumiya
Toyota-Area
We are a long-standing confectioner that has been making sweets in Toyota for over 80 years. In addition to traditional wagashi, visitors can enjoy Western-style sweets made with local, in-season ingredients. Young or old, you’ll find a treat you love. We believe that delicious wagashi starts with red bean paste, so we use only the finest ingredients in our signature product, “Sekihan Manju.” Also try our “Oiden Maki,” a confection invented by the store’s fourth-generation owner. We spare no effort in making our red bean paste perfect, using traditional methods and coming up with new ways to bring out the natural color, shine, and flavor of azuki beans. If you’re in the neighborhood, stop by for a snack!