Kewpie hosts tours of its factories to the public, styling them as a form of “open kitchen.” After watching a video of how mayonnaise is made, you then proceed to the production line to see it in action yourself. Machines crack 600 eggs per minute and cleanly remove just the yolks. This is a fascinating and memorable sight that you must see for yourself. Learn how mayonnaise is made from eggs -- a fun program for children through adu...

Aizuma Exchange Center moved to a new building in March 2010 designed by architect Kazuyo Sejima, who’s prior work includes the 21st Century Museum of Contemporary Art, Kanazawa. The curved surfaces of this unique building are made entirely of glass. Not only the exterior, but also the meeting rooms and multipurpose hall are circular in shape. The rooms are divided by glass walls, and the entire structure allows ongoing activities t...

This soccer stadium has a retractable roof that allows for enjoying games in comfort. This stadium holds 45,000 people. The space includes a pool for guests to swim in. There is also a restaurant. This stadium will be one of the sites of the 2019 Rugby World Cup.

Toyota City Folk Craft Museum is a facility that commemorates Shizuo Honda, a scholar of ancient ceramics. The inside is devoted to the appreciation of exquisite handiwork and the beauty of folk craft. The museum has started holding a number of lectures on Sanagekoyo pottery, Koromo cotton, and other industrial art with connections to the surrounding regions. Located in a wooded nature area next to Hiratobashi Park, the museum plans ...

This museum on the site of an old castle has views across Toyota. This is the site of the former Koromo Castle of Koromo Domain. The museum itself is like a work of art, with works installed even outside, creating a contiguous artscape. The bright building features a white motif and lets you relax in comfort. The collections include a wide range of works from Japan and overseas that span the modern era to contemporary work. The adjac...

This commemorative hall operated by Toyota Motor Co. adjoins Kuragaike Park. Toyota Motor Co. built this hall in 1975 to commemorate reaching the production of its 10 millionth vehicle in the 35th year after its founding. Designed by the architect Fumihiko Maki, it presents a beautiful geometric form amid an environment surrounded by greenery. Inside the hall is the Toyota Establishment Exhibit Room, which is filled with passion fo...

We hope that you will visit the Toyota showroom on the grounds of the Toyota Motors Plant as well. There, guests can get a feel for the thought process which goes into vehicle production, technologies used in the process, the evolution of hybrid cars, and other aspects of Toyota's cutting-edge automobile technology. Plant tours are also available by reservation.

Established in 2005, this museum and cultural property aims to promote culture, arts, and education. The first museum of its kind in Japan, discover the characteristics of Toyota City through hands-on experiences and exhibits that introduce modern industry and the transition to urban life. Toyota City Museum of Modern Industry and Living works to preserve and make good use of the modern cultural heritages which exist in the city, tog...

At this manufacturer of naturally fermented soybean miso, we protect the traditional methods of "wooden kegs and natural fermentation" by using massive cedar kegs. The shop adjacent to the facilities measures out and sells freshly-made miso straight from the barrel. This miso maker repurposed a hangar that was used by the air force during WWII and an old elementary schoolhouse for its production facilities. There you will find some...

An intangible folk cultural property designated by the prefecture, the bonote is a martial art that is consecrated at a shrine festival. Here you will find a range of exhibits and materials describing it in detail. The Toyota region is home to many different variants of bonote. The exhibits go into detail about its origin, schools, and the implements used.

This folk culture museum opened in 1980. The former villa of a wealthy farming family has been reproduced here, with the rear house, main house, and bamboo house featuring a thatched-roof, wooden construction. The Asuke Mansion reproduces the handmade aspects that were a part of mountain life in the region, among them charcoal brazier cooking, traditional paper making, Kiji, and weaving. Ten different handicrafts are demonstrated by ...

Culture is spread through information, information is spread through communication, communication is written on paper, paper is produced in Aichi. Kozo is the Japanese name for the mulberry trees that seem to grow particularly well in the Obara region of Aichi Prefecture’s Toyota City. These mulberry trees have been the source of the particularly strong and versatile traditionally handcrafted washi paper produced here since at lea...

The Obara district is well-suited to growing the mulberry plant, so it has been known as a cradle of papermaking since the Muromachi period. Washi-no-Furusato is a site where you can learn all about the charms of papermaking. The Toyotashi Obara Paper Art Museum offers both the Toyotashi Washi Artwork Gallery, where you can experience the charms of Obara paper crafting, and the Toyotashi Art and Craft Center, where you can try your h...