Kewpie hosts tours of its factories to the public, styling them as a form of “open kitchen.” After watching a video of how mayonnaise is made, you then proceed to the production line to see it in action yourself. Machines crack 600 eggs per minute and cleanly remove just the yolks. This is a fascinating and memorable sight that you must see for yourself. Learn how mayonnaise is made from eggs -- a fun program for children through adu...

Toyota City, selected by the national government as an environmental model city, has gathered next-generation environmental technologies in a facility to introduce efforts to create a low-carbon emission society, the first of its kind in Japan. Experience cutting-edge technology from a variety of fields, based on the theme "Aiming for the 'normal' of the future." There is also a restaurant offering dishes using locally produced food.

Aizuma Exchange Center moved to a new building in March 2010 designed by architect Kazuyo Sejima, who’s prior work includes the 21st Century Museum of Contemporary Art, Kanazawa. The curved surfaces of this unique building are made entirely of glass. Not only the exterior, but also the meeting rooms and multipurpose hall are circular in shape. The rooms are divided by glass walls, and the entire structure allows ongoing activities t...

This soccer stadium has a retractable roof that allows for enjoying games in comfort. This stadium holds 45,000 people. The space includes a pool for guests to swim in. There is also a restaurant. This stadium will be one of the sites of the 2019 Rugby World Cup.

This commemorative hall operated by Toyota Motor Co. adjoins Kuragaike Park. Toyota Motor Co. built this hall in 1975 to commemorate reaching the production of its 10 millionth vehicle in the 35th year after its founding. Designed by the architect Fumihiko Maki, it presents a beautiful geometric form amid an environment surrounded by greenery. Inside the hall is the Toyota Establishment Exhibit Room, which is filled with passion fo...

We hope that you will visit the Toyota showroom on the grounds of the Toyota Motors Plant as well. There, guests can get a feel for the thought process which goes into vehicle production, technologies used in the process, the evolution of hybrid cars, and other aspects of Toyota's cutting-edge automobile technology. Plant tours are also available by reservation.

Established in 2005, this museum and cultural property aims to promote culture, arts, and education. The first museum of its kind in Japan, discover the characteristics of Toyota City through hands-on experiences and exhibits that introduce modern industry and the transition to urban life. Toyota City Museum of Modern Industry and Living works to preserve and make good use of the modern cultural heritages which exist in the city, tog...

At this manufacturer of naturally fermented soybean miso, we protect the traditional methods of "wooden kegs and natural fermentation" by using massive cedar kegs. The shop adjacent to the facilities measures out and sells freshly-made miso straight from the barrel. This miso maker repurposed a hangar that was used by the air force during WWII and an old elementary schoolhouse for its production facilities. There you will find some...

This is the workshop of Sekiya Brewery, which is engaged in producing fine spirits. Horaisen is a local brew that is quite well-known. Its “Gin,” “Sora,” and “Bi” variants of daiginjo sake are very popular. In addition, they also brew shochu vodka and liqueurs. A dedicated touring passage lets you see the plant in comfort at any time. Book by at least one week in advance of your visit to get a more detailed tour and even take part in...

Culture is spread through information, information is spread through communication, communication is written on paper, paper is produced in Aichi. Kozo is the Japanese name for the mulberry trees that seem to grow particularly well in the Obara region of Aichi Prefecture’s Toyota City. These mulberry trees have been the source of the particularly strong and versatile traditionally handcrafted washi paper produced here since at lea...