As ninth head of the Matsudaira clan, Tokugawa Ieyasu created the foundation for centuries of peace in Japan, fulfilling the dreams of Chikauji, founder of the clan. Local youths revived this festival, centered on the belief that touching a wooden ball purified by water from the well used for Ieyasu's first bath will make wishes come true.

The Shigaku-sai, a sort of dress rehearsal, is held on the Saturday before April 17 in advance of the full festival. The Shigaku-sai festival starts in the evening and involves scooping of water from the traditional well in which Matsudaira was first bathed, dedications of fireworks, and other bold and mystical sights. The main festival the day after involves a portable shrine being carried from Toshogu Shrine to Kogetsu-in Temple.

This festival is for enjoying the red maple leaves at Sasado Park while eating natural yam, a specialty of Asahi. You can also take a hands-on lesson to make a bowl of grated yam and rice or you can harvest yams in the field. Stage entertainment includes taiko drummers, pole martial arts, and acoustic music performances.

In 2019, Japan will host the World Rugby Cup - a tournament held once every four years. Aichi Prefecture will host matches with the modern Toyota Stadium, which is seeing international friendly matches in preparation for the great event. Come and cheer for the teams!

Every October, the main festival is held on the second Sunday, with a rehearsal festival the day before, on Saturday. The rehearsal festival, called Shiraku-sai, features rituals with portable shrines and a martial arts-based dance called Bo-no-Te. The main festival, called Hongaku-sai, features Bo-no-Te and dancing performances.

Each year, the main festival is held on the third Sunday of October, with the rehearsal festival held the day before. Large floats are pulled through town and the Shichido Mairi event is held at night at the Koromo Shrine for the rehearsal festival. For the main festival, the floats gather in the shrine and fireworks light up the sky over the Yahagi River at night.

Part of the larger My Town Oiden of Toyota-City, this event is held at the Fujioka District with locals engaging on the dance contest. Crowning the event there's the Fireworks display with about 1,000 shots launched in synchrony with the background music!

The Asuke Festival is held by Asuke Hachimangu Shrine. The main hall was rebuilt in 1466 and is designated as an important cultural property. This festival has been held since the mid 1700s and remains largely unchanged today. Four festival floats are paraded around the street. The event used to last for five days, but has now been contracted to two days. On Saturday is the pre-festival and on Sunday is the main festival. On Saturday...

Obara kabuki started in the mid-Edo Period when villagers performed the play as an offering to the local shrine. Today, it is held twice a year in May and October at the Obara Koryukan hall and billed as “The Obara-za.”

Here you can catch sweetfish and enjoy sweetfish cuisine. In summer, the place is bustling with families enjoying the river. You can catch fish with your bare hands at the weir from mid-July to the end of October.

An event begun in 2003. In the middle of July, wind chimes join the sounds of the river to fill the Odocho area. The first day of the event draws many visitors, offering opportunities to make your own wind chime, try copying Buddhist sutras or meditation, and much more.

Catch sweetfish or play in the river. In the tent area, you can enjoy sweetfish cuisine such as salted sweetfish, sweetfish mochi sticks, and sweetfish rice. Open from July to the end of October.

Kawaguchi-yana Weir is built along the clean Yahagi River. Enjoy fresh sweetfish cuisine and the unusual sweetfish sashimi (raw fish). Barrier-free seats are also available. The season is from late April to late October.

The Toyota Oiden Festival is one of Toyota-City's biggest events. Residents form groups to dance to the Oiden music with their own costumes and choreography. The dancing takes place in two stages, with "My Town Oiden" held in various locations and "Oiden Final" held on the last Saturday in July. Fireworks wrap up the evening with an impressive display of melody fireworks, Niagara Falls fireworks, star mines, trick fireworks, hand-he...

Toyota Oiden Festival is Toyota-City's largest event and, to conclude it with a big splash, the last day features the Toyota Oiden Festival Fireworks. Featuring Melody Fireworks, a huge waterfall fireworks, "starmines", which are complex combinations of simultaneous launches, tezutsu handheld fireworks cannons and much more, all in a thrilling display of beauty. The show spends an average of about 13,000 rounds, and every year some 3...

The Asuke summer festival refers to a series of events that take place in summer throughout the Asuke region. Every August, the promenade along the banks of the Asukegawa River is lit up with candles for the Asukegawa Manto Festival. See also the fireworks festival held in Asuke-cho, and, on the last day, lanterns are sent off into the Tomoegawa River and the Jizo Festival is held. There are also fireworks and the Bon dance to see. ...