Festival & Events
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Shimoyama-Area
Enjoy nature to the fullest from season to season with refreshing breezes along the clear, sparkling Nohara River at Noharagawa Tourism Center. With a total of 38 fishing spots, a place for fishing as a family, trout fishing by hand or with a rod, and other river activities, it's easy to have a fun, leisurely time. Depending on the season, try freshly picked, all-you-can-eat grilled shiitake mushrooms, too.
Toyota-Area
Half-day bus tours featuring eight hands-on experiences that showcase Toyota City’s traditional food culture—from the brewing traditions of miso and sake to tea and gohei-mochi (skewered, grilled rice cakes). Each experience is priced at JPY 3,000 and includes transportation from and back to Shin-Toyota Station, accompanied by an English-speaking interpreter.
Toyota-Area
Toyota-Area
Held at the Shigo-Yabashira Shrine, this festival features demonstrations of the Aichi Prefecture Intangible Cultural Folk Heritage, the Bo-no-Te martial arts technique. A mix of festivity and ritual in supplication for abundant harvests and prosperity, the event is an unique opportunity to witness several Bo-no-Te techniques, using the most diverse assortment of tools and weapons.
Asuke-Area
The Asuke Festival is held by Asuke Hachimangu Shrine. The main hall was rebuilt in 1466 and is designated as an important cultural property. This festival has been held since the mid 1700s and remains largely unchanged today. Four festival floats are paraded around the street. The event used to last for five days, but has now been contracted to two days. On Saturday is the pre-festival and on Sunday is the main festival. On Saturday...
Toyota-Area
Each year, the main festival is held on the third Sunday of October, with the rehearsal festival held the day before. Large floats are pulled through town and the Shichido Mairi event is held at night at the Koromo Shrine for the rehearsal festival. For the main festival, the floats gather in the shrine and fireworks light up the sky over the Yahagi River at night.
Inabu-Area
The "Toyota Food Culture Learning Project" is a series of hands-on programs featuring instructors from diverse backgrounds. Participants explore the food culture of the Toyota region and gain new perspective through interaction with people and different cultures, enriching their daily lives.
Asuke-Area
Inabu-Area
The Oidaira Park is a widely known autumn leaves spot of the district of Inabu, eastern Toyota City. About 520 trees of Acer, Maple and Maiden’s Hair (Gingko biloba) all start to get vividly colored a bit earlier than the even more famous Korankei Valley, making for a good option for those in a hurry to see the beautiful autumnal hues of Aichi’s nature.
Fujioka-Area
Aichi Prefectural Greenification Center and its vivid fall colors act as the main venue for the Fujioka Maple Festival in addition to three other areas letting you gaze upon autumn leaves and their distinctive hues, such as Shimokawaguchi Osawa Pond and the colorful reflections off its water. Each event area offers illumination of the trees during the festival period for an awesome display of beautiful reds and yellows. Perfect for a...
Toyota-Area
STREET & PARK MARKET is held on the first and third Saturdays of every month. The carefully made items for sale range from handmade goods and accessories to antique items, old books, sweets, and other food made with organic ingredients. Hands-on experiences, massages, nail art, and other events are also part of this market. Enjoy a unique shopping experience at STREET & PARK MARKET.
Asuke-Area
Asahi-Area
An event begun in 2003. In the middle of July, wind chimes join the sounds of the river to fill the Odo-cho area. The first day of the event draws many visitors, offering opportunities for making your own wind chime, copying Buddhist sutras, meditating, and much more.
Inabu-Area
Asahi-Area
Here you can catch sweetfish and enjoy sweetfish cuisine. In summer, the place is bustling with families enjoying the river. You can catch fish with your bare hands at the weir from mid-July to the end of October.