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As ninth head of the Matsudaira clan, Tokugawa Ieyasu created the foundation for centuries of peace in Japan, fulfilling the dreams of Chikauji, founder of the clan. Local youths revived this festival, centered on the belief that touching a wooden ball purified by water from the well used for Ieyasu's first bath will make wishes come true.
|Holding Date :||2/10/2018, 2/11/2018|
|Place :||Matsudaira-go Enchi area|
|Fee :||¥5,000 to participate as a "naked man" in a loincloth (free for spectators)|
The Shigaku-sai, a sort of dress rehearsal, is held on the Saturday before April 17 in advance of the full festival. The Shigaku-sai festival starts in the evening and involves scooping of water from the traditional well in which Matsudaira was first bathed, dedications of fireworks, and other bold and mystical sights. The main festival the day after involves a portable shrine being carried from Toshogu Shrine to Kogetsu-in Temple.
|Holding Date :||4/14/2018, 4/15/2018|
From the spectator seats, the Okuyahagi Onsen fireworks look much closer than normal fireworks. Since the area is surrounded by mountains, they cannot shoot fireworks very high. It is to prevent fires. The fireworks therefore explode at a lower height, making it look really close!
|Holding Date :||8/15/2017|
|Place :||In front of JA Aichi Toyota Asahi Branch, Odo-cho, Toyota|
This festival is for enjoying the red maple leaves at Sasado Park while eating natural yam, a specialty of Asahi. You can also take a hands-on lesson to make a bowl of grated yam and rice or you can harvest yams in the field. Stage entertainment includes taiko drummers, pole martial arts, and acoustic music performances.
|Holding Date :||11/18/2017, 11/19/2017|
|Place :||Sasado Kaikan Hall, Sasado Park|
Every October, the main festival is held on the second Sunday, with a rehearsal festival the day before, on Saturday. The rehearsal festival, called Shiraku-sai, features rituals with portable shrines and a martial arts-based dance called Bo-no-Te. The main festival, called Hongaku-sai, features Bo-no-Te and dancing performances.
|Holding Date :||10/7/2017, 10/8/2017|
|Place :||Sanage Shrine|
Each year, the main festival is held on the third Sunday of October, with the rehearsal festival held the day before. Large floats are pulled through town and the Shichido Mairi event is held at night at the Koromo Shrine for the rehearsal festival. For the main festival, the floats gather in the shrine and fireworks light up the sky over the Yahagi River at night.
|Holding Date :||10/14/2017, 10/15/2017|
|Place :||Koromo Shrine|
The Asuke Festival is held by Asuke Hachimangu Shrine. The main hall was rebuilt in 1466 and is designated as an important cultural property. This festival has been held since the mid 1700s and remains largely unchanged today. Four festival floats are paraded around the street. The event used to last for five days, but has now been contracted to two days. On Saturday is the pre-festival and on Sunday is the main festival. On Saturday...
|Holding Date :||10/7/2017, 10/8/2017|
|Place :||Asuke Hachiman Shrine environs|
Obara kabuki started in the mid-Edo Period when villagers performed the play as an offering to the local shrine. Today, it is held twice a year in May and October at the Obara Koryukan hall and billed as “The Obara-za.”
|Holding Date :||10/22/2017|
|Place :||Obara Koryukan Community Center|
Kawaguchi-yana Weir is built along the clean Yahagi River. Enjoy fresh sweetfish cuisine and the unusual sweetfish sashimi (raw fish). Barrier-free seats are also available. The season is from late April to late October.
|Holding Date :||4/29/2018 ～ 10/31/2018|
|Place :||Kawaguchi-yana Weir|
The Toyota Oiden Festival is one of Toyota-City's biggest events. Residents form groups to dance to the Oiden music with their own costumes and choreography. The dancing takes place in two stages, with "My Town Oiden" held in various locations and "Oiden Final" held on the last Saturday in July. Fireworks wrap up the evening with an impressive display of melody fireworks, Niagara Falls fireworks, star mines, trick fireworks, hand-he...
|Holding Date :||6/17/2018, 6/23/2018, 6/30/2018, 7/7/2018, 7/14/2018, 7/15/2018, 7/27/2018, 7/28/2018, 7/29/2018|
|Place :||[Oiden Final] East side of the Meitetsu Toyotashi Station [Fireworks Festival] Yahagi riverbank,...|
|Fee :||Free * The fireworks festival has paid sponsor seats|
Here you can catch sweetfish and enjoy sweetfish cuisine. In summer, the place is bustling with families enjoying the river. You can catch fish with your bare hands at the weir from mid-July to the end of October.
|Holding Date :||7/14/2018 ～ 10/31/2018|
|Holding time :||10:00 a.m.–7:00 p.m.|
|Fee :||・Sweetfish catching (3 fish): ¥1,500, Sweetfish Gozen A: ¥3,000, Complete Meal with two salted s...|
The decisive tournament that decides the rugby champions of the world, the Rugby World Cup 2019 will be held in Japan, and Toyota Stadium figures among the twelve venues hosting matches across the country. Why not join the raving legions of fans in Toyota?
|Holding Date :||9/20/2019 ～ 11/2/2019|
|Place :||Toyota Stadium (City of Toyota Stadium)|
An event begun in 2003. In the middle of July, wind chimes join the sounds of the river to fill the Odocho area. The first day of the event draws many visitors, offering opportunities to make your own wind chime, try copying Buddhist sutras or meditation, and much more.
|Holding Date :||7/16/2017 ～ 8/31/2017|
|Place :||The Odocho area and Furinji Temple (Zofukuji Temple)|
|Fee :||Varies by event|
Hirose-yana Weir is built traditionally with wood and bamboo. After you catch your sweetfish with your bare hands, you can cook it over a charcoal fire. Right next to the weir is a dining area where you can eat and enjoy Yahagi River’s natural scenery. The season is from early July to early October.
|Holding Date :||Early Jul., Mid-Jul., Late Jul., Early Aug., Mid-Aug., Late Aug., Early Sep., Mid-Sep., Late Sep., Early Oct.|
|Place :||Hirose-yana Weir|
|Holding time :||10:00 a.m.–7:00 p.m. (order by 6:30 p.m.)|
The virgin forest of Mennoki, filled with beech trees over 300 years old, is designated as a Special Protection Area of Tenryu-Okumikawa Quasi-National Park. When weather conditions such as subfreezing temperatures align, soft rime covers the trees as they sparkle beautifully in the early morning sun. The observation deck offers views of Mt. Fuji on some days.
|Holding Date :||Early Jan., Mid-Jan., Late Jan., Early Feb., Mid-Feb., Mid-Dec., Late Dec.|
|Place :||Mennoki Greens Reserve (Mennoki Genseirin / Mennoki Enchi)|
Catch sweetfish or play in the river. In the tent area, you can enjoy sweetfish cuisine such as salted sweetfish, sweetfish mochi sticks, and sweetfish rice. Open from July to the end of October.
|Holding Date :||Early Jul., Mid-Jul., Late Jul., Early Aug., Mid-Aug., Late Aug., Early Sep., Mid-Sep., Late Sep., Early Oct., Mid-Oct., Late Oct.|
|Place :||In front of the riverside plaza in Onose-cho.|
|Holding time :||11:00 a.m.–3:00 p.m. (Weekdays), 10:00 a.m.–4:00 p.m. (Sat., Sun., national holidays)|