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Halfway Between Tokyo and Kyoto

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Gourmet Souvenir

Welcome! The pride of our speciality products

Please enjoy some of the country's leading agricultural products and specialty products grown in the abundant nature and unique climate of this region.

  • Rice

    Rice

    Toyota City grows rice varieties such as Mineasahi, known as rare rice, Koshihikari, and Daichi no Kaze, and prides itself in being the number one producer of rice in Aichi Prefecture (in 2015). The rice, pure water, and cool climate enable the brewing of delicate sake.
  • Local specialties
    It is said that long ago, rice was cooked until was hard, then crushed in a pestle, molded onto a wooden skewer, coated in sauce and baked in a hearth and served to guests. You can enjoy the rustic taste of the mountains, with the flavor of spices such as miso, sesame sauce, and pepper served up along with the fragrance of wood.
  • Sake

    Sake

    4 sake breweries are located in Toyota City. Pure water and cold climate contribute for deepening the flavor of local sake. Some breweries are open for visitation.
  • Ayu products

    Ayu products

    Ayu is characterized by its distinctive fragrance.
    The Yahagi River flowing through the city and its tributary, the Tamoegawa River, are the prefecture's premier Ayu fishing spots. They become crowded with many anglers in the season between June and October. At the "yana" (weirs) along the river banks, you can enjoy ayu salt-grilled, as sashimi, deep-fried and in other dishes.
  • Tealeaves

    Tealeaves

    The city has vast tea gardens that grow various kinds of tea including Tencha, the ingredient of powdered tea, green tea, Kabusecha, Wakocha, and Fukamushicha. The export volume of organic tea has grown recently.
  • Wild yams

    Wild yams

    Toyots "Yume Tororo" are popular as gifts
    Wild yams, a speciality of Asahi, are wrapped in straw and presented as souvenirs. We recommend them as gifts or souvenirs of your travels.
  • Seven Herbs of Spring

    Seven Herbs of Spring

    In Matsudaira district, starting with the growing and selling of Japanese parsley as part of a crop rotation, six other spring herbs - shepherd’s purse, jersey cudweed, chickweed, Japanese nipplewort, turnip and radish - were additionally grown and all of the seven herbs of spring have begun to be marketed since the new year of 1984.
  • Peaches

    Peaches

    In spring the whole region is pink with peach trees.
    The Sanage district of Toyota is called "Momo no Sato". Peach blossoms are in bloom everywhere in the spring, and in the summer an abundance of peach fruits are produced with wonderful taste, aroma, and appearance.
  • Jumbo pears

    Jumbo pears

    Certified by the Guinness Book of Records as the world's heaviest pear
    Toyota pears are known for their juiciness and crispness, and the "Atago" or Jumbo Pear, which boasts the highest production volume in the prefecture, was registered in the Guinness Book of Records as the world's heaviest pear in November 2011. (Weight 2,948 kg)
  • Shiitake Mushrooms

    Shiitake Mushrooms

    Fresh Shiitake mushrooms grown in Matsudaira district are cultivated on sawdust substrate and they are particularly thick-fleshed, meaty, and succulent. The mushroom is available all year around, thanks to this cultivation method. Moreover, in Shimoyama district, the growers are particular about growing on mushroom beds made from Japanese logs, for their production of quality dried shiitake rich in aroma, texture and flavour.
  • Wild pig

    Wild pig

    Wild pig is well known for its collagen richness, low calories and low fat meat. Wild pig sausages and wild pig steamed buns are much appreciated.
  • Sanshu pork

    Sanshu pork

    The light taste but delicious pork is fed mainly with wheat to make the meat juicy and sweet flavored.
  • Eggs

    Eggs

    Ministry of Agriculture, Forestry and Fisheries award winners
    Eggs that were award the Minister of Agriculture, Forestry and Fisheries Prize. We sell eggs that contain plenty of iodine. There are also blue eggs and silky fowl eggs, which are said to be the secret to long life.
  • Cymbidium & Small Chrysanthemum

    Cymbidium & Small Chrysanthemum

    Cymbidium, a variety of Western orchid, is popular as a gift for its gorgeous and elegant appearance. The growing of small chrysanthemum varieties blooming in summer and autumn are also thriving and the city enjoys the top production and high reputation within the prefecture for both cymbidiums and small chrysanthemums.
  • Blueberries

    Blueberries

    Large and sweet Toyota blueberries
    In the Inabu district, the cultivation of blueberries takes advantage of the cool climate over 500m above sea level. Inabu blueberries are big and sweet. You can eat them at sightseeing farms, which also sell blueberries and souvenirs made from blueberries.
  • Hebo Cuisine

    Hebo Cuisine

    Subtle sweetness is addictive!
    It is a rural dish served in the autumn, with young bees and larvae cooked together with rice. You can see it served as a kamameshi-style or gomokumeshi-style dish at several restaurants. Some people might be hesitant at first, but once you taste a mouthful, you're likely to find it addictive. It is a highly nutritious mountain delicacy that you cannot normally taste.